Campaign Video

Here's the link to our video that we used for our campaign.

The goal with our video was to create something positive and lighthearted that showed that UF students are more than what they're stereotype defines them as. We asked people to tell us their year, their major, and then anything about themselves that's not racially or gender oriented. We got a lot of results, and it was really cool because all these students walking around UF, who we don't know at all, all have interesting things to share about themselves. Just creating the video was really inspirational for us because it just reinforced the strength of our campaign - almost everyone we talked to had nothing stereotypical to say about themselves, which was great. Hopefully this would be similarly inspirational to those watching the video.

However, creating the video wasn't easy. For starters, none of us were really film experts. I volunteered to make the movie because I had made one before using Windows Movie Maker (which is horrible) and figured I had some decent experience. It helped when it came to editing the movie, but some things still didn't come out right (the sound would be choppy when I tried to change the volume).

Beyond that, actually getting people was pretty difficult. The first video we made was actually our favorite - we had so many cool interviews, but the production values of it were poor. It had that phone-look to it and you could hardly hear anyone. We remade the movie, and although the results were still good, it wasn't as good as the first one. We figured this had to do with differences in when we shot the movie. The first one was shot during a busy, mid-week early-afternoon. The second one was shot during a quieter, Friday late-afternoon on exam weeks.

It was a great learning experience though. What started as a simple idea of, "Hey let's make a movie!" while we were in class turned out to be a bit more complicated and harder than we expected.