Campaign Social Media

Here are the links to our Twitter and Instagram for our campaign.

Our Twitter was created with the idea that we want to post about stereotypes around campus and in the world, but also give that feeling of a unification with school pride. This is to make it appeal more to UF students, which was our target audience, because we definitely all feel more at home in a club when it advertises itself as unifying us all as Florida Gators.

Our Instagram was created with a similar idea, however the emphasis on Gator Pride is lessened. The hashtag, profile pictures, and main goal remains the same - however, the Instagram is more focused on stereotypes. This is largely because of the way Instagram's layout is. Twitter allows us to modify colors and add a cover photo, which means we can make it have more of a Gator feel. Instagram, however, doesn't, and so we stuck with our Instagram being very heavy on stereotypes. We actually preferred this too. Although we are Gators, we don't need to be bombarded with pride, and the disparity between the Twitter and Instagram is nice because each site serves its own purpose.

Our goal with the social media itself was to have an easy way to spread our campaign and reach many UF students at once. Social media is very essential to the younger population of today's world, and as a result the best way to communicate with this population is by utilizing this social media. If we were to focus our campaign into a physical process rather than virtual, we probably would get less supporters.