Campaign Topic

My campaign group chose to do our project on stereotypes. It was pretty funny how this came about. When we were first assigned our groups we sat down and looked at each other and realized that our group was very diverse in itself, and then we proposed the idea of talking about stereotypes. It felt like we had to do stereotypes because of how our group was composed of minorities, but it was also something we all felt passionate about since we had all felt the effects of stereotypes before. 

There was really no argument after that, we all agreed that stereotypes was a good topic. We wanted to focus on racial stereotypes, and we actually ended up gearing our campaign towards that, however gender stereotypes can be seen too, just with less emphasis. The reason for this is that talking about multiples forms of stereotypes would cause our campaign to be too broad. Having a narrow focus would allow it to be much more powerful and reach a more dedicated audience. If we were broadly focused, some of our audience may only be interested in one form of stereotype and some in another, which would cause a split and it would be hard to unify everyone. 

Making a campaign about stereotypes was easy in the sense that stereotypes are everywhere and it's easy to talk about them. However, it was hard because the content had to be very specific. For example, what we decide to post on social media can't offend anyone, and there has been discussions on whether certain posts were too harsh or not. Our video also had to show diversity - we had to include all the races and genders and make sure that no single race was dominating. Stereotypes in general is a very sensitive topic, and to create an effective campaign about it you have to be very careful of what you post because the audience is going to be very critical if even the slightest thing seems off.